Marmite, Mouthwash and Microsoft
Marmite and Listerine are often quoted as common examples for a peculiar kind of reason – HATE. These are classic examples of brands that have spun a hatred related angle into a brand positive. Just as...
View ArticleTechnology: Catching up with Human Behavior
What is the most expensive piece of real estate in the world? Many know that it is – arguably – the white space on the Google home page. Obviously it was a user interface design principle laid out by...
View ArticleThe Uninvited Design – Agencies Beware
‘Entry Barrier’ is soon becoming an obsolete concept. We have seen them dropping in industry after industry - music, film, publishing and even manufacturing. The businesses of Advertising and Design...
View Article‘Method’ to say ‘Hello’ or ‘Help I am Horny’
There have been countless comparisons between how Microsoft ‘speaks’ via design and how Apple does.The best example is this classic parody on Microsoft designing an iPod packaging. Obviously neither...
View ArticleThe Best Touch Points To Market To SME Businesses In India
Imagine stepping into a market that has only 10% market penetration of the category that you specialize in. Sounds like too good to be true? Welcome to a new chapter in the Indian growth story. The...
View ArticleIdeas And Their Six Degrees Of Separation
Quick Read: Ideas, like people, could be said to have their own “6 Degrees of Separation” i.e., any idea in the world can potentially be related to another idea in the world with a maximum of 6...
View Article
More Pages to Explore .....