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Channel: Ideas, Riffs And (Some) Noise On All Things Marketing. Branded » Microsoft
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Marmite, Mouthwash and Microsoft

Marmite and Listerine are often quoted as common examples for a peculiar kind of reason – HATE. These are classic examples of brands that have spun a hatred related angle into a brand positive. Just as...

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Technology: Catching up with Human Behavior

What is the most expensive piece of real estate in the world? Many know that it is – arguably – the white space on the Google home page. Obviously it was a user interface design principle laid out by...

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The Uninvited Design – Agencies Beware

‘Entry Barrier’ is soon becoming an obsolete concept. We have seen them dropping in industry after industry - music, film, publishing and even manufacturing. The businesses of Advertising and Design...

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‘Method’ to say ‘Hello’ or ‘Help I am Horny’

There have been countless comparisons between how Microsoft ‘speaks’ via design and how Apple does.The best example is this classic  parody on Microsoft designing an iPod packaging. Obviously neither...

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The Best Touch Points To Market To SME Businesses In India

Imagine stepping into a market that has only 10% market penetration of the category that you specialize in. Sounds like too good to be true?  Welcome to a new chapter in the Indian growth story. The...

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Ideas And Their Six Degrees Of Separation

Quick Read: Ideas, like people, could be said to have their own “6 Degrees of Separation” i.e., any idea in the world can potentially be related to another idea in the world with a maximum of 6...

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